Sonu Sood, Baba ka Dhaba and The Journey of Biryani : Effective use of Emotions on Social Media
Updated: Jan 29
As per scientists we humans first feel and then think. When we come across sensory content, the emotional section of the brain processes the content faster than the cognitive section. In case of a new brand being promoted or an existing brand looking for revival in terms of increased awareness and loyalty, it should plan a communication strategy with focus on emotional connect with consumers.
Emotionally connected consumers trust the brand further, purchase more slightly overlooking cost factor and become advocates. This emotional connect with consumers is a core of a great marketing strategy resulting in substantial brand equity and financial gains.
The recent stories of movie actor Sonu Sood and BabaKaDhaba, a small eatery in a Delhi suburb shows us how a brand can be built and acquire huge followership with emotional connect, how power of social media and emotional connect can be used for a cause and spread happiness.
To explain the topic in detail we have divided the article in to a series of posts:
From a Reel life Villain to a Real life Hero, The Story of Actor Sonu Sood - Click here to read this article
The Curious Case of #BabaKaDhaba - Click here to read this article
The Journey of Biryani - Click here to read this article
Understanding Science of Emotions from a Marketer’s Point of View - Click here to read this article
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