The Travel and Tourism industry across the world celebrated 27th September as World Tourism day. Since its initiation in 1980, the purpose of this day is to raise awareness on the role of tourism in everyone’s life and how it affects social, cultural, political and economic values worldwide. Image by Alexandra_Koch from Pixabay In 2020, the day was celebrated amid a global crisis caused by COVID19 which has brought the world to a standstill. It is ironical that while we celeb